Media Hunt was appointed to manage the media and public launches of Mary Lane, a $325 million hotel and residential project in Brisbane CBD.
Mary Lane is the first project to fuse a five-star hotel with executive residences in Brisbane, and is Queensland’s first Westin branded Hotel. The precinct will activate its street frontage with high-end dining options in a laneway format.
The campaign received extensive print, online and television media coverage, including profile on all commercial television stations, multiple national media profiles and extensive coverage across local mastheads.
Below: Media coverage samples from the front page of Home, Australian Financial Review, The Australian, Brisbane Business News, Urban Developer and again in the Courier Mail. Also see television stories from Channels 7, Channel 9 and Channel 10.