First stage of $2.3 billion Imperial Square project launched

Renowned developer Azzura has launched the first stage of what will become a $2.3 billion residential, retail and commercial offering in the Gold Coast CBD suburb of Southport.

Imperial Square, which is designed to become ‘the new cosmopolitan heart’ of Southport, was launched to market on Saturday (June 13) with the release of 145 luxury residential apartments known as Regal Residences.

Imperial Square marks the launch of the first “shovel ready” project on the Gold Coast since the easing of COVID-19 restrictions.

In preparation for the first stage launch, Azzura has built a fully furnished two-bedroom, two-bathroom apartment within its spectacular new on-site sales display, showcasing the sheer quality of the apartments on offer.

The project will be rolled out over four stages with the first stage, Regal Residences, set to rise 18 levels, delivering 145 apartments including two rooftop penthouses, and a four and a half star hotel with 200 suites.

Future stages to be rolled out include the 48-level Monarch Place, the 68-level Imperial Tower and The Majesty which will rise 108 levels and become Australia’s tallest residential tower.

The completed four stage development will offer around 1,600 dwellings and 40,000sqm of commercial and retail space.

Imperial Square will create an estimated 3000 full-time construction jobs over the course of the entire construction program. When completed, 2600 full-time jobs will be created through the hotel, residential, commercial, retail, health and entertainment precinct.

Construction on the first stage of Imperial Square will commence in October this year.

Regal Residences will offer a combination of one, two and three-bedroom apartments.

It has been designed to set the standard for the master-planned Imperial Square project that, when completed, will ultimately include commercial and business spaces, atrium bar and restaurants, a rooftop infinity edge pool, sauna, steam room, gym, BBQ facilities, outdoor dining, and an executive lounge and with spectacular views of the Gold Coast and the Pacific Ocean.

CEO of Azzura, Robert Badalotti, said Azzura had taken a strategic approach to develop the project in stages over a number of years and they were excited to launch the first stage to market this week.

“What we will be delivering at Imperial Square will set a new era for Southport and a new benchmark for quality. The project has been meticulously designed over numerous years and will respond to emerging growth, infrastructure and employment opportunities in the region,” said Mr Badalotti.

“The potential of Southport is only now starting to be realised and with conditions primed for growth, we see ourselves on the ground floor of an incredible journey ahead.”

Azzura’s sales and marketing director, Julian Sutherland, said preliminary inquiries for Imperial Square have been strong and are primed to rise further following the launch.

“We are looking forward to fielding more inquires as we launch the first stage this week, and with the recent easing of restrictions the time really is ideal,” said Mr Sutherland.

“A project of this scale, with residential, retail and commercial offerings, creates a depth of interest from a local community level all the way through to property buyers, large-scale organisations and major investors.”

“Having the fully furnished, two-bedroom, two-bathroom apartment on site at the sales display is something very unique and will allow us to show off what will be on offer to prospective buyers,” he said.

Southport’s status as the Gold Coast’s CBD hub is reinforced by data that shows almost $300 million in infrastructure spending either planned, under construction or completed within the last 12 months, according to Urbis.

Recently completed projects include the $2.5 billion stages one and two of the Gold Coast light rail, the $1.76 billion Gold Coast Hospital, and the $550 million Smith Collective (formerly the Commonwealth Games Athletes Village) as well as a range of major road and parkland infrastructure upgrades.

Having operated since 1989 Azzura is backed by a wealth of experience and has won numerous awards for excellence in design.

Azzura’s extensive project portfolio includes the Mantra Wings and Wyndham resorts in Surfers Paradise and the Azzura Greens Resort in Hope Island.

The company has delivered more than 2,600 residential dwellings, 24 commercial projects and six international resorts.

Imperial Square will arise on a 1.34ha site at 59-73 Meron Street, Southport – a site currently occupied by Azzura’s popular Mercato on Ferry retail-commercial development.

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