Implementation of a crisis management plan is a critical part of any business.
The need is no less important when it comes to education institutions such as independent colleges and schools.
As a consultant in the media industry for more than 30 years in journalism and media consulting, Media Hunt is acutely aware of the pitfalls of the absence of a crisis management plan that risks unwanted or negative media exposure when issues are poorly handled.
In our observations, there is often insufficient expertise to handle each situation that may arise when the media become involved. Every case is different, and therefore warrants a different response requiring expert media counsel.
The emergence of Social Media and the 24-hour news cycle has only served to require a clear and decisive approach to correctly handling the media, managing internal communication and avoiding reputational risks.