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Inside this issue | 01From the founder | | 02Big players, big winners | | 03$500m Nalu by Monaco | | 0421 years of MediaHunt | | 05Recent coverage | | 06By the numbers |
| | 07Reflections on the Broadwater | | 08Under construction | | 09Guest commentator | | 10$1.5bn Paradiso Place sales launch | | 11Meet the team | | 12What we do |
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Steve Hunt
Founder & CEO
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Certainty is the new currency
Welcome to the latest edition of the MediaHunt Newsletter, in our 21st year. While apartment markets across much of the country cool, the Gold Coast continues to write its own story - record project numbers, rising average prices and a new generation of downsizers buying with conviction.
What stands out to me is what buyers are rewarding: certainty. They want to know who is behind a project, who is building it and when it will be delivered. The developers who tell that story clearly and consistently are the ones winning the headlines - and the sales.
Recently, our clients have featured in The Australian’s Mansion, The Australian Financial Review and the Gold Coast Bulletin, to name just a few, alongside two standout launches: the $500m Nalu by Monaco and Niecon’s Reflections on the Broadwater. We love seeing our clients succeed. Thank you for your trust, and enjoy the read.
- Steve Hunt
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| 02 | Lead story · Prepared by MediaHunt |
Big players, big winners
Well-capitalised developers with large balance sheets and locked-in builders are set to be the flag bearers of a resilient Gold Coast apartment market, according to industry experts.
Paradiso Place, Surfers Paradise North - SPG Land
With a record 82 cranes on the skyline and migration running at around 15,000 people a year since the pandemic, the Coast has become one of Australia’s most exclusive luxury apartment markets. Ultra-luxury penthouses are now trading above $30 million.
The pivot favours the big players. SPG Land reports more than $100 million in sales at its $1.5 billion Paradiso Place, which it puts down to a ‘flight to quality’. Central Equity has teamed with Multiplex on Palmera ($400m+ sold), and MRCB has locked in builders for the $500m Vista and $200m Maris.
| “ | Right now, certainty is the most valuable commodity a developer can offer. Stephen Wang · Marketing Director, SPG Land |
With Olympic infrastructure set to compete for trades ahead of 2032, projects with construction underway, finance approved and an established builder appointed are expected to command a premium.
The next generation of beachfront towers and resort-style amenity rising along the Coast. Images supplied.
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| 03 | Launch spotlight · Miami |
Nalu by Monaco
Designed for evermore. Never to be repeated.
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$500m Project value |
$6.95–32m Price range |
122 Marine Parade, Miami |
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One of the most anticipated beachfront launches of the year is here. Nalu by Monaco brings a $500 million collection of residences to 122 Marine Parade, Miami - on the sand between the Coast’s millionaire’s row of Hedges Avenue and Burleigh Heads.
Sweeping, wave-like balconies wrap two low-rise pavilions set in tropical gardens, with a resort pool looking straight out to the surf. Inside, floor-to-ceiling glass, natural stone and soft coastal tones frame uninterrupted ocean views.
At the heart of Nalu’s extensive resident amenity is a world-class bathhouse and wellness offering, with a thermal mineral pool, two cold plunges, a snow room, sauna, steam room and red-light therapy suite. Residences range from 237sqm to the largest homes of more than 1,400sqm, with layouts designed for everyday living, entertaining and visiting family.
Nalu is squarely aimed at the cohort driving the luxury market: well-heeled downsizers who want to stay on the beach they love. With penthouses priced between $27.5 million and $32 million, it joins Glasshouse and ONE Burleigh - both $25 million-plus penthouse sales - at the very top of the Gold Coast market.
| “ | This is a project we want to stand the test of time. Every decision, from the scale and architecture to the landscaping, wellness and amenity, has been considered around how people will live here, both now and well into the future. Jonathan Grasso · Co-founder, Monaco |
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Launch coverage
Nalu launched with significant coverage across digital and print media, along with a two-minute broadcast feature on 9News Gold Coast.
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| 21 |
2005 – 2026
Make it matter.
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21 years of telling the Gold Coast’s story
This year MediaHunt turned 21. Founded in 2005 by journalist Steve Hunt and advertising executive Estelle Hunt, the family-owned agency has grown into Australia’s leading media agency for the property and development industry - today managing active client projects worth more than $20 billion across Australia, with work extending to New Zealand.
We marked the milestone at the Kirra Beach Hotel with clients, industry leaders and media friends, including Geoff Chambers of The Australian, Peter Gleeson and Greg Stolz. The night also unveiled a refreshed brand built around three words that sum up how we work: Make it matter.
Steve & Estelle Hunt at MediaHunt’s 21st anniversary. Photo: Ocean Road.
| “ | Most importantly, our clients trust us. Steve Hunt · Founder & CEO |
2005 The year Steve and Estelle Hunt founded MediaHunt
Founded | $20bn+ In active client projects across Australia
Portfolio |
Beyond media relations, the agency now runs a video production and broadcast arm with TV coordinator Sean Lawson, a former Fox Sports and Channel 9 anchor and journalist, and hosts the annual Ocean Road Magazine and MediaHunt Around Table Property Forum at Royal Pines Resort.
Steve has called the Gold Coast home for 38 years, and while the agency’s roots are local, its work now spans the country and New Zealand. The forum has welcomed keynote speakers including Deputy Premier Jarod Bleijie, Housing Minister Sam O’Connor and Deputy Mayor Mark Hammel.
| “ | We look forward to delivering more stories as we head toward the 2032 Olympics and beyond. Steve Hunt · Founder & CEO |
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Recent coverage
Our clients have been making headlines, with more than 80 media hits across print, digital and broadcast in recent weeks.
The Australian · Mansion · Oct 3–4, 2026 Gold Coast tower cranes push on | The Australian · Mansion · Sep 5–6, 2026 All’s well on coast with the most | Gold Coast Bulletin · Oct 3, 2026 $500m luxe Miami project revealed | Gold Coast Bulletin · The Interview · Niecon Sympathetic development for all to enjoy | Developing Queensland · Azure · Oakmont Downsizing’s luxury boost | Ocean Road Magazine · Oct 7, 2026 Big players, big winners |
Downsizing’s luxury boost: Azure’s Oakmont, featured in Developing Queensland.
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| 06 | By the numbers · Urbis & Colliers |
A market that keeps climbing
The latest available data shows sales volumes holding steady while average prices push higher - a sign of the luxury beachfront sector’s growing weight.
Weighted average apartment sale price
Up 18.2% on the previous quarter. Source: Urbis.
97 New projects monitored - the highest number on record
Urbis | $4.874m Average sale price, southern beaches (Burleigh to Coolangatta), from 70 sales in Q2
Urbis |
22 New projects launched in H1 2026 - 14 in Q1 and 8 in Q2
Urbis | 5,000+ Estimated Gold Coast housing shortfall, dwellings per year
Colliers |
The luxury beachfront sector is pushing average prices higher. Images supplied.
| “ | Buyers are clearly continuing to make decisions based on the quality of the project, location and long-term appeal rather than being paralysed by broader economic headlines. Lynda Campbell · Senior Consultant, Urbis |
| “ | While interest rates often dominate headlines, supply and population growth will continue to drive long-term demand for housing and apartment projects over the medium term. David Higgins · Head of Residential, Colliers Gold Coast |
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| 07 | Launch · Niecon · Reflections |
Reflections on the Broadwater
Niecon brings a new kind of calm to the Broadwater’s quiet northern shore.
Gold Coast family developer Niecon has launched Reflections on the Broadwater, a new $168m residential tower at 410–412 Marine Parade, Biggera Waters - set behind a line of Norfolk pines with the still water of the Broadwater at its front door.
Led by the Nikiforides brothers, Niecon has built its name on what it calls ‘creating lifespaces’: homes designed around how people actually live. Reflections carries that thinking through every level, from curved glass balconies looking across to South Stradbroke Island to a resort-style pool deck framed by the pines.
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| Inside Reflections |
Artist impressions |
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Wake to the water: floor-to-ceiling glass frames the Broadwater from the bedroom. |
 Timber, stone and soft light in the kitchen and dining room. |
 Long lunches on the balcony, with Stradbroke on the horizon. |
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 The pool deck, framed by Norfolk pines and the water beyond. |
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Launch night
Reflections was officially unveiled at a launch evening for buyers, agents and industry guests, joined by Gold Coast Mayor Tom Tate.
The Nikiforides brothers also sat down with Gold Coast Bulletin journalist Ann Wason Moore for “Sympathetic development for all to enjoy”, sharing the philosophy behind Niecon: building homes that respect their setting and give something back to the neighbourhood around them.
Gold Coast Mayor Tom Tate with the Nikiforides brothers at the Reflections on the Broadwater launch.
Address 410–412 Marine Parade, Biggera Waters |
Value $168m |
Residences 90 |
From $1.165m |
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Cranes up, sales strong
Builders locked in and sales on the board - the projects leading the Coast’s new-build pipeline.
 Hirsch & Faigen EveleighThe $200 million project topped Urbis’ Q2 sales tally with 52 sales - the best-selling project on the Coast. |
 MRCB Vista & MarisBuilders contracted on the $500m Vista in Surfers Paradise ($300m+ sold) and the $200m Maris in Southport, now 90% sold. |
 Central Equity PalmeraTeamed with Multiplex in Surfers Paradise. More than $400 million in sales and under construction. |
 DVB Projects Seaglass & BreezeSeaglass is 50% sold and under construction by Hutchinson Builders. Second project, the $317m Breeze, has launched. |
| “ | We believe the market will continue to place a premium on projects that can demonstrate genuine delivery certainty. Karl Kutner · Central Equity |
Also on the radar: SPG Land’s $1.5bn Paradiso Place ($100m+ sold), Aniko Group’s $2.5bn The Landmark, and the $130m Kaiya at Kirra by third-generation developer-builder John Kearney.
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The Gold Coast’s golden era
Matt George · Urban Activation
Each issue, we bring you the perspective of one of the leading voices in our industry. In this edition, Matt George, head of one of Australia’s leading project marketing companies, on why the flight to quality is underway.
“There’s no doubt that buyers are gravitating to projects that are being undertaken by proven industry players. They want certainty. The property market always has cycles, but the larger well-capitalised developers tend to apply a long-term approach to projects.
“The apartment market is underpinned by a growing cohort of downsizers, strong migration and empty nesters, many of whom are selling their homes unencumbered to move into apartments and are not impacted by interest rate increases.
“The big players are certainly positioning themselves to take advantage of the next few years, where the Gold Coast’s population is expected to reach more than one million people.”
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| 10 | SPG Land · Surfers Paradise North |
Paradiso Place sales launch
Our client SPG Land officially launched sales at Paradiso Place, the $1.5 billion project anchoring the new Surfers Paradise North precinct. The MediaHunt team was proud to be there alongside buyers, agents and guests to celebrate the milestone.
The MediaHunt team at the Paradiso Place sales launch, Surfers Paradise North. Photos: Ocean Road.
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The people behind the headlines
A family-owned agency with a newsroom mindset: journalists, broadcasters and storytellers who know what makes the news - and how to get your project into it.
Steve Hunt Founder & CEO | Estelle Hunt Founder & Marketing Executive | Sean Lawson TV Coordinator |
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What we do
01 Media strategy Shaping the story before it’s told - the angle, the timing and the right audience. | 02 Editorial counsel A newsroom instinct applied to your project: what makes news, and what doesn’t. | 03 Media relations Placing stories with intent in national and metropolitan mastheads. | 04 Strategic advisory Protecting credibility through launches, milestones and long-term market positioning. |
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From all of us at MediaHunt
Thank you
For 21 years, our clients have trusted us with the projects that shape the Gold Coast.
Every launch, milestone and headline in this issue belongs to you, and we’re proud to have played a part.
Next up: new launches, new skylines and the road to the 2032 Olympics. We can’t wait to share what’s coming.
Steve & the MediaHunt team
Make it matter.
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Data and quotes sourced from Ocean Road Magazine (17 July and 7 October 2026), Urbis and Colliers. Project images supplied by developers; event photos by Ocean Road.
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