Hirsch & Faigen
Emerson & Hemingway
Reach 21,267,000
MediaHunt was engaged to introduce Melbourne-based developer Hirsch & Faigen into the Gold Coast market. The campaign was designed to build credibility and establish sales-aligned exposure through a carefully phased media approach.
The campaign was carefully structured around key development milestones, including planning approvals, construction progress, and launch timing. Communications were deliberately measured to ensure market confidence was built progressively, avoiding premature promotion while establishing strong positioning within the premium property sector.
Objective
Introduce Hirsch & Faigen to the Gold Coast market with credibility and sales-aligned exposure.
Approach
Phased communications aligned with approvals, construction milestones and launch timing. Avoid premature promotion. Maintain measured positioning.
Results
Reach 21,267,000
National coverage in AFR and The Weekend Australian Broadcast exposure via Channel 9.
