MediaHunt positioned The Landmark as a defining mixed-use development on the Gold Coast, leveraging a strategically timed communications approach aligned with key project milestones to reinforce market confidence and delivery certainty.

Launching in tandem with the commencement of construction was used as a deliberate point of differentiation, an uncommon approach for a project of this scale. The simultaneity of milestones was amplified through media activity to signal credibility, intent, and certainty from day one, elevating the project’s profile at launch.