Eveleigh leads Gold Coast new apartment sales as market records strong first-half result

The Gold Coast’s new apartment market has continued to defy economic and policy uncertainty, with 644 new apartment sales recorded in the first half of 2026 - exceeding the 576 sales recorded across the first half of 2025.

New data from Urbis shows the market recorded 318 sales in the June quarter, following 326 sales in Q1, demonstrating remarkably consistent buyer demand despite concerns surrounding proposed Federal Government tax changes.

Leading the market was Melbourne based Hirsch and Faigen which secured 52 sales in its $240 million Eveleigh project at Broadbeach. The off the plan project is Hirsch and Faigen’s fourth residential apartment project on the Gold Coast in the last five years.

The result places Eveleigh firmly at the forefront of the Gold Coast’s new apartment market and highlights strong buyer appetite for well-located, high-quality residential projects, according to Matthew George of Urban Activation.

Close behind Hirsch and Faigen was Brisbane based Red & Co, which recorded 35 sales with its $250 million COMO project in Varsity Lakes, cementing its position as the second-highest performing developer in the market.

Sherpa Property Group and Aniko Group both recorded 27 sales in Q2. Sherpa’s result was driven largely by strong sales at the $67 million development Flourish Oasis in Palm Beach, with a complete sell-out of all 51 apartments ahead of project completion, anticipated in Q3 2027. 

Aniko Group’s performance was underpinned by the $2.5bn masterplanned mixed-use development, The Landmark Central Tower in Mermaid Beach, reflecting continued demand across both developer’s offerings.

Completing the top five was Siera, with 22 in sales for the quarter. The developer’s performance was underpinned by Exhale Surfers Paradise, which is expected to complete in late 2028.

The broader market data points to continued depth in demand, with Q2 sales only marginally below Q1 despite ongoing economic uncertainty and tax implications surrounding property introduced in the federal budget.

Urbis data shows 58 per cent of Q2 sales occurred within the central Gold Coast, which also has the highest level of available supply.

The weighted average sale price across the Gold Coast increased sharply during the quarter to $2.634 million, up from $2.228 million in Q1.

The southern beaches precinct recorded the highest average sale price at $4.874 million, based on 70 sales during Q2 2026, retaining the top position for the third consecutive quarter.

New project activity is also showing no signs of slowing.

A further eight new projects launched during Q2, following 14 launches in Q1. Urbis is now monitoring 97 new projects across the Gold Coast – the highest number on record.

“The combination of sustained sales, rising average prices and continued project launches points to a market that remains resilient despite broader economic and policy headwinds,” said Urbis senior consultant Lynda Campbell.

“The broader Urbis figures are encouraging. To see more than 300 sales in both the first and second quarters, despite all the uncertainty around tax changes, demonstrates that underlying demand remains very strong.

“Buyers are clearly continuing to make decisions based on the quality of the project, location and long-term appeal rather than being paralysed by broader economic headlines.”

While these numbers are strong they point to the high level of new projects entering the market.

The first-half result also comes as independent market research points to continued strength in the Gold Coast apartment sector. Recent research has highlighted the depth of demand and significant development activity across the city, while new apartment sales increased strongly in first half of 2026.

Eveleigh sales and marketing director Matthew George, of Urban Activation, said Eveleigh was attracting a large cohort of local downsizers and interstate lifestyle purchasers.

“Broadbeach is the cosmopolitan heart of the Gold Coast and remains a very attractive entry point for interstate buyers investing in what is one of the fastest growing regions in the country,” he said.

“Hirsch and Faigen have carefully crafted residences tailored to this market in central Broadbeach and the strong sales reflect the demand for high quality apartments in central beachside locations.”